Course descriptions for ERASMUS students 1st semester, academic year 2007/2008
Faculty of Economics and Business Administration / Department of Marketing and Management
Course Code
1349EF
Title:
Consumer behaviour
Teacher:
Balázs RÉVÉSZ, Faculty of Economics and Business Administration / Department of Marketing and Management
Contact:
Module Aims
(minimum 210 characters)
The aim of the module is to examine the consumer buyer behaviour and the major factors influencing the buyer behaviour in order to be able to use the knowledge in planning and managing market offerings.
Module Subject
(minimum 350 characters)
A model of consumer behaviour
The major factors influencing buyer behaviour (cultural, social, personal, psychological factors)
The buying decision process
The major types of consumer buying decisions
The relationship between the consumer buyer behaviour and the STP, product, price, distribution and promotional strategies
Number of Credits
3
Course Code
1344EF
Title:
Distribution policy
Teacher:
Balázs RÉVÉSZ, Faculty of Economics and Business Administration / Department of Marketing and Management
Contact:
Module Aims
(minimum 210 characters)
The aim of the module is to examine the role of the marketing channels in the field of marketing activities, and to develop students problem solving abilities in distribution activities, especially in the fields of international distribution.
Module Subject
(minimum 350 characters)
Growing importance of marketing channels, the marketing channel definition, the role of distribution policy. The channel participants. Developing the marketing channels, strategy, design, selecting the channel members. Managing the marketing channels, motivating and evaluating the channel members. Product issues, logistics and distribution in marketing channels, pricing and promotion. Retailing, wholesaling, electronic marketing channels, direct marketing, international channel perspectives.
Number of Credits
3
Course Code
MM 13333 EA
Title:
Marketing
Teacher:
Zoltán VERES , Faculty of Economics and Business Administration / Department of Marketing and Management
Contact:
Module Aims
(minimum 210 characters)
To integrate the knowledge about marketing. To practice the planning of marketing to be able to create, implement and control a feasible marketing plan.
Module Subject
(minimum 350 characters)
Strategic Marketing
Environmental analysis
Internal analysis
Strategic goals and action plans
Product strategy
Channel strategy
Price strategy
Communication strategy
Marketing controlling
Number of Credits
Faculty of Economics and Business Administration
Course Code
Title:
Economic and monetary policy in transition economies
Teacher:
Katalin BOTOS, Faculty of Economics and Business Administration / Department of Marketing and Management
Contact:
Module Aims
(minimum 210 characters)
Students get a picture about the problems of system-changes : privatization, institutions building, liberalization on the example of Hungary, but with a view to other EEC experiences. Questions of joining the EU, exchange rate policy, public debt, inflation will be discussed.
Module Subject
(minimum 350 characters)
Basic features of economies in transition.
Institution building: banking system, competition authority, financial supervision etc.
Legal background.
Privatisation issues (basic way, examples).
Liberalisation of markets.
Analysis of statistical data: employment, trade, current account.
Monetary policy: interest rate, exchange rate regime, central bank independence.
Number of Credits
3
Course Code
Title:
European Economic and Monetary Union
Teacher:
Katalin BOTOS, Faculty of Economics and Business Administration / Department of Marketing and Management
Contact:
Module Aims
(minimum 210 characters)
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.
Module Subject
(minimum 350 characters)
Basics of monetary cooperation and integration
The Treaty of Rome
1968: The establishment of the Common Agricultural Policy and the Customs Policy of the EU. The Werner Plan.
Oil crises in the 1970s. Devaluation of the dollar, exchange rate fluctuations and enlargement, Attempt for harmonizing national currency policies. The European Monetary System.
Changes in the world economy: deepening of cross-country cooperations. The Treaty of Maastricht.
Stages of Economic and Monetary Union. Introduction of the euro (1999-2002).
Monetary integration in operation. 5 years of experience of the euro (1999-2004). Change of paradigm: enlargement instead of deepening.
The euro in international role. Connection among euro, dollar and yen. Is it possible for Asia to follow the example of the EU? The role of China in future’s currency system.
Effect of fundamentals of the dollar on international currency system and the exchange rate of the euro.
Harmonizing monetary and fiscal policy. Which countries and why did not fulfill the Maastricht covergence criteria?
Demography as a balancing factor of the budget. Europe in a double trap.
The enlargement of the EU in 2004 and 2007. Characteristics of the enlarged EU. Entry of Slovenia into the euro-zone.
Number of Credits
3
Course Code
Title:
European Strategic Management I
Teacher:
Anita PELLE, Faculty of Economics and Business Administration (only in 2nd semester)
Contact:
Module Aims
(minimum 210 characters)
This two semester course has the prime aim of providing students with analytical skills essential for high-level employment in a rapidly changing business world. As such, it has the following objectives:-
To develop a framework for strategic planning in a European context.
To acquaint students with technological, economic and social factors affecting strategic issues in the wider European business environment.
To acquaint students with strategic issues of CEE accession to the EU.
To equip students with verbal and written skills increasingly expected by employers.
Module Subject
(minimum 350 characters)
Focus on economic and managerial trends in the EU.
Economic analysis of EU member states and CEE accession countries, Hungary in particular.
Change management and the impact of mergers and acquisitions on strategic planning.
Development of report writing and presentation skills.
Number of Credits
2
Course Code
Title:
European Strategic Management II
Teacher:
Anita PELLE, Faculty of Economics and Business Administration (only in 1st semester)
Contact:
Module Aims
(minimum 210 characters)
The course’s main aim is to discuss and deepen the most current topics of the European Union and the European economy and business life in general. It is believed that the diversity of the Member States of the EU is deeply rooted in the different cultural backgrounds and heritage of European nations, therefore cultural aspects are intensively studied and discussed during the semester.
Module Subject
(minimum 350 characters)
The European Union – current issues regarding economic integration and economic policy coordinationEU Competition Policy – recent cases in the field of regulation of firms and state aids
European business life – recent mergers and acquisitions, developments in the financial services markets, transnationals in the EUThe cultural background of the EU Member States – interesting aspects, perhaps personal experience related to Hofstede’s research and findings
Number of Credits
3
Course Code
Title:
Environmental Policy of the EU
Teacher:
Anita PELLE, Faculty of Economics and Business Administration (only in 1st semester)
Contact:
Module Aims
(minimum 210 characters)
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.
Module Subject
(minimum 350 characters)
Development of environmental protection, institutionalisation of environmental policy. (Antecedents, 1960s, UN world conference, European Economic Community.) Towards a common European environmental policy. (Action Programmes I-II-III: principles, major results. Single European Act, insitutional background of the common environmental policy.) The theory of sustainable development and its appearance in the common European environmental policy. (The Brundtland Report, UN conferences, Sustainable Development Strategy of the EU.) Action Programmes of the common environmental policy. (Action Programmes IV-V-VI. as tools in favour of sustainable development and against climate change. The European Environment Agency in service of the common environmental policy.) Sectoral legislation. (Noise, water, air, soil protection, nuclear energy, chemicals and industrial activities, waste, nature and biodiversity.) Industry and energy in EU environmental policy. (Industry and environment, energy as a resource, environmental aspects of energy production and consumption. Energy policy and climate change.) Financing the common environmental policy. (Direct programmes. Financing through other policies. Credits and loans of the EIB.) Hungary’s participation at the common environmental policy. (Hungary’s environmental accession to the EU. Hungary and the renewble energy sources.)
Number of Credits
3
Course Code
Title:
International Human Resource Management
Teacher:
Eszter MEGYERI, Faculty of Economics and Business Administration (only in 1st semester)
Contact:
Module Aims
(minimum 210 characters)
This one semester course has the prime aim of providing studentswith ‘people' skills essential for high-level employment in a rapidly changing business world. As such, it has the following objectives:-
To acquaint students with HR issues typically found in international organisations.
To develop an awareness of ethical issues relating to business conduct in various countries.
To develop an understanding of measurement of the value of human resources.
To equip students with verbal and written skills increasingly expected by employers.
Module Subject
(minimum 350 characters)
Introduction to HRM in an international context.
Examination of specific HR functions.
Analysis of ‘people measurement' and the role of stakeholders in businesses.
Development of report writing and presentation skills.
Number of Credits
3
Course Code
Title:
International Management
Teacher:
Eszter MEGYERI, Faculty of Economics and Business Administration (only in 2nd semester)
Contact:
Module Aims
(minimum 210 characters)
This one semester course has the prime aim of providing students with analytical skills essential for high-level employment in a rapidly changing business world. As such, it has the following objectives:-
To develop a framework for strategic planning in a global context.
To acquaint students with technological, economic and social factors affecting strategic issues in the wider international business environment.
To acquaint students with strategic issues of businesses operating in an international context.
To equip students with verbal and written skills increasingly expected by employers.
Module Subject
(minimum 350 characters)
Focus on international economic and managerial trends.
Economic and managerial analysis of issues affecting ‘global' companies.
Change management and the impact of management decisions upon local issues in specific geographical areas.
Development of report writing and presentation skills.
Number of Credits
3
Course Code
Title:
Business Communication
Teacher:
Zoltán NYÍRI, Faculty of Economics and Business Administration
Contact:
Module Aims
(minimum 210 characters)
Get to know main concepts, ideas and categories of modern communication process of business life. Handling main types of persons in organizations. Using verbal- and non-verbal communication in human connections. Main concepts and categories of communication in organizations. Types of communication between organizations. Get to know frequently used business letters. Knowing about in- and outdoor trainings in business area.
Module Subject
(minimum 350 characters)
Business Communication
Main types of persons in organizations
Verbal- and non-verbal communication in human connections, especially in business situations
Communication in profit-orientated organizations
Communication between profit-orientated organizations
Frequently used forms of business letters
In- and outdoor trainings in business area
Number of Credits
2
Faculty of Economics and Business Administration / Accountancy
Course Code
Title:
Accounting
Teacher:
Szilvia HOLLENDER, Faculty of Economics and Business Administration / Department of Accountancy
Contact:
Module Aims
(minimum 210 characters)
The aim of the module is to provide students with an introduction to financial accounting; that means to understand the general operations of business organizations through the accounting view, analyze financial statements, and to learn about accounting evaluation methods.
Double-entry book-keeping system:
- Registration of accounting events
Methods of evaluation:
- Initial recognition and initial measurement of items
- Subsequent measurement of items, Cut-off
Others:
- Disclosure, Audit
- International Accounting Standards (IAS, IPSAS)
Number of Credits
3
Faculty of Economics and Business Administration / Economic Psichology
Course Code
Title:
Verhalten in Organisationen
Teacher:
Éva MÁLOVICS, Faculty of Economics and Business Administration / Department of Economic Psichology
Contact:
Module Aims
(minimum 210 characters)
Module Subject
(minimum 350 characters)
Verhalten in Organisationen
Kommunikation in Organisationen. Psychologischer vertrag und Sozialisation
Konflikten und Management.
Vertrauen
Die Relevanz von Vertrauen. Begriffe. Empirie des Vertrauens. Vertrauen und Wirtschaft.
Macht
Begriffe. Machttheorien. Macht und Führung.
Gruppendynamik. Teambildung. Möglichkeiten und Schranken
Organisationskultur. Kulturkonzepten. Managementforschungen und anwendungversuchen.
Persöhnlichkeit und Arbeitsverhalten. Persönlichkeitsteorien. Die „Big Five” der Persönlichkeit.
Motivation. Theorien.
Leadership – Theorien.
Number of Credits
Faculty of Economics and Business Administration / International Economic Relations
Course Code
Title:
Cohesion Policy of the EU
Teacher:
Beáta FARKAS, Faculty of Economics and Business Administration / Department of International Economic Relations
Contact:
Module Aims
(minimum 210 characters)
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.
Module Subject
(minimum 350 characters)
I. The development of cohesion policy in the European Union 4
The origin of European regional policy
Reasons for a European social policy
Economic and social cohesion
The Nomenclature of Territorial Units for Statistics (NUTS)
Reform of the Structural Funds
The second and third CSF cycles II. Results and challenges in the cohesion policy
Cohesion reports
Third Cohesion Report: Situation and trends
The impact of Member States policies and of the Community policies on cohesion
Added value of cohesion policy III. Employment policy and the Lisbon Strategy
Employment policy in the Amsterdam Treaty
Working together for growth and jobs: the Lisbon Strategy IV. Regulation of the cohesion policy between 2007 and 2013
Cohesion policy, agricultural policy and rural development
The priorities of cohesion policy
Programming, management, monitoring and control
New regional policy instruments and financial engineering V. Hungarian cohesion policy
Institutional system of regional development
Pre-accession aids and the First National Development Plan
The Second National Development Plan
Number of Credits
3
Course Code
Title:
Competition, Trade and Industrial Policy of the EU
Teacher:
Sarolta SOMOSI, Faculty of Economics and Business Administration / Department of International Economic Relations
Contact:
Module Aims
(minimum 210 characters)
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.
Module Subject
(minimum 350 characters)
The Trade and Development Policy of the EU
Export, import regime, protective measures
Intertwining of Trade and Development Policy
Customs union and customs
Formation, regulation of the customs union
Regulation of the Internal Market
Formation of the Internal Market
Development of the four freedoms
Discussion of certain priority Internal Market Policies
Competition policy of the EU
Fundamentals of economic theory
Rules on competition realised in practice
Rules on competition concerning companies and Member States
Case study regarding the liberalisation of service sector and its competition influencing background, through a local example.
Industrial Policy – management of micro-sphere – in the EU
Formation and present scope for action of the Industrial Policy
Number of Credits
3
Course Code
Title:
The European Union in the Global Economy
Teacher:
Sarolta SOMOSI, Faculty of Economics and Business Administration / Department of International Economic Relations
Contact:
Module Aims
(minimum 210 characters)
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.
Module Subject
(minimum 350 characters)
Development stages of global economy
Main trends of international economics
Specialisation in the field of international division of labour, international trade
Basic notions of international finances
The international economic system and its institutions following World War II.
The position and competitiveness of the EU within global economy
The role of the EU within global economy
The EU and Foreign Direct Investments
The EU and the USA
Strategic challenges faced by the EU
Number of Credits
3
Course Code
Title:
Agricultural Policy of the EU
Teacher:
Iván BENET, Faculty of Economics and Business Administration / Department of International Economic Relations
Contact:
Module Aims
(minimum 210 characters)
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.
Module Subject
(minimum 350 characters)
1. Main characteristics of agriculture and food industry of the EU.
2. World trade of agricultural products. The present trade liberalisation negotiations carried out in the framework of WTO.
4. The establishment of the Common Agricultural Policy (CAP). Treaty of Rome. Main objectives. The Mansholt Plan (1968).
5. The Agricultural Policy of the EU following Mansholt. The content related elements of the Mac Sharry reform. AGENDA 2000 as CAP reform. Rural development as pillar II of CAP.
6. 50 years of CAP.
7. Main characteristics of the Hungarian agricultural policy 1945-2005. Main characteristics of the Hungarian agricultural accession. Program of the Hungarian rural development. (2007-2013)
8. Sectoral connections of agriculture in the economy of the Member States of the European Union.
9. Structural profile of the food industry and food retail trade sector of the European Union.
10. Aim and justification of food regulation.
11. Conformity of food regulation with EU law.
12. Compulsory EU regulations in the practice of food production and trade.
13. Food security in focus. Risk analysis and monitoring system, operation of the EU level alart system.
Number of Credits
3
Course Code
Title:
Public Finance in the EU
Teacher:
Péter HALMOSI, Faculty of Economics and Business Administration / Department of International Economic Relations
Contact:
Module Aims
(minimum 210 characters)
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.
Module Subject
(minimum 350 characters)
The basics of public finance theory
The basics of economic integration. Customs policy in the EU
The history of the Community Budget. Expenditures and revenues.
The budgetary process and its execution. Auditing the budget
The 2007-2013 budget in numbers
Fighting against fraud. The European Anti-fraud Office
The history of European tax harmonization. Harmonizing direct and indirect taxes
Public procurement policy
Number of Credits
3
Course Code
Title:
Project Management in the EU
Teacher:
Szabolcs IMREH, Faculty of Economics and Business Administration / Department of International Economic Relations
Contact:
Module Aims
(minimum 210 characters)
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.
Module Subject
(minimum 350 characters)
Basics of project management.
Concept of project and project management. Basic management activities in project management. Special aspects of donor-financed projects. Project Cycle Management (PCM).
Principles of grants through the Structural Funds. Programmes and projects. Elements of the project cycle. Essentials of PCM. Methodology of PCM, applied techniques (problem tree, objective tree, activity tree). The Logical Framework Matrix (Logframe) as a tool for project planning (lines, columns, how to use the matrix). The project fiche. Implementation of projects.
Planning of activities. Planning and management of human resource. Communication thoughout the life of the project. Activities of the project manager in implementation: professional and administrational tasks. Closing of projects. Basic activities in EU-funded projects.
Monitoring. Financial and physical monitoring, levels and types. The importance of indicators in project management, SMART indicators. Types of indicators (input, output, result and impact indicators). Basic indicators under certain priorities. Reasons for controlling, inner and outer control. Evaluation activities, types of evaluation (ex-ante, interim and ex-post evaluation).
Number of Credits
3
Course Code
Title:
Research and Development in the EU
Teacher:
Norbert BÚZÁS and Anita PELLE, Faculty of Economics and Business Administration / Department of International Economic Relations
Contact:
Module Aims
(minimum 210 characters)
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.
Module Subject
(minimum 350 characters)
1. Research and development policy of the EU
Way to the Lisbon Strategy and beyond. Scientifis area focuses in the early R&D policy. R&D framework programmes. Answers to the challenges of the 21st century: the European Research Area. Competitiveness and Innovation Programme – CIP (2007-2013)
2. EU level organisation, governing and support of R&D
Institute for Trade, Research and Energy (ITRE); DG Research; European Innovation Agenca; COST: cooperation in scientific and technology research. Science and technology alternatives: a STOA; Support to innovative SMEs: the PAXIS initiative
3. Institutions of the common R&D
Consortia, Cooperations, the Joint Research Centre (JRC). Utilisation of research results: the IRC network
4. Research information and statistics
The CORDIS portal; Innovation „scoreboard”; Innobarometer
5. Researchers’ mobility programmes
Concept of researchers’ mobility; Development of mobility programmes; the Marie Curie Action; the Researchers’ Mobility Portal
6. Protection of research results
Basics of patenting; International framework of modern patenting; European Patent and the EPO; Industrial property rights: the IPR Helpdesk; IPR information at Esp@cenet