Module Subject

Module Subject

Module Subject

1. Environmental analysis
2. Internal analysis
3. Strategic goals and action plans
4. Product strategy
5. Channel strategy
6. Price strategy
7. Communication strategy
8. Marketing controlling

Module Subject

Module Subject

1. Basics of monetary cooperation and integration
2. The Treaty of Rome
3. 1968: The establishment of the Common Agricultural Policy and the Customs Policy of the EU. The Werner Plan.
4. Oil crises in the 1970s. Devaluation of the dollar, exchange rate fluctuations and enlargement, Attempt for harmonizing national currency policies. The European Monetary System.
5. Changes in the world economy: deepening of cross-country cooperations. The Treaty of Maastricht.
6. Stages of Economic and Monetary Union. Introduction of the euro (1999-2002).
7. Monetary integration in operation. 5 years of experience of the euro (1999-2004). Change of paradigm: enlargement instead of deepening.
8. The euro in international role. Connection among euro, dollar and yen. Is it possible for Asia to follow the example of the EU? The role of China in future’s currency system.
9. Effect of fundamentals of the dollar on international currency system and the exchange rate of the euro.
10. Harmonizing monetary and fiscal policy. Which countries and why did not fulfill the Maastricht covergence criteria?
11. Demography as a balancing factor of the budget. Europe in a double trap.

This two semester course has the prime aim of providing students with analytical skills essential for high-level employment in a rapidly changing business world. As such, it has the following objectives:-

• To develop a framework for strategic planning in a European context.
• To acquaint students with technological, economic and social factors affecting strategic issues in the wider European business environment.
• To acquaint students with strategic issues of CEE accession to the EU.
• To equip students with verbal and written skills increasingly expected by employers.

Module Subject

• Focus on economic and managerial trends in the EU.
• Economic analysis of EU member states and CEE accession countries, Hungary in particular.
• Change management and the impact of mergers and acquisitions on strategic planning.
• Development of report writing and presentation skills.

Module Subject

Module Subject

Development of environmental protection, institutionalisation of environmental policy. (Antecedents, 1960s, UN world conference, European Economic Community.)
Towards a common European environmental policy. (Action Programmes I-II-III: principles, major results. Single European Act, insitutional background of the common environmental policy.)
The theory of sustainable development and its appearance in the common European environmental policy. (The Brundtland Report, UN conferences, Sustainable Development Strategy of the EU.)
Action Programmes of the common environmental policy. (Action Programmes IV-V-VI. as tools in favour of sustainable development and against climate change. The European Environment Agency in service of the common environmental policy.)
Sectoral legislation. (Noise, water, air, soil protection, nuclear energy, chemicals and industrial activities, waste, nature and biodiversity.)
Industry and energy in EU environmental policy. (Industry and environment, energy as a resource, environmental aspects of energy production and consumption. Energy policy and climate change.)
Financing the common environmental policy. (Direct programmes. Financing through other policies. Credits and loans of the EIB.)
Hungary’s participation at the common environmental policy. (Hungary’s environmental accession to the EU. Hungary and the renewble energy sources.)

This one semester course has the prime aim of providing studentswith ‘people' skills essential for high-level employment in a rapidly changing business world. As such, it has the following objectives:-

• To acquaint students with HR issues typically found in international organisations.
• To develop an awareness of ethical issues relating to business conduct in various countries.
• To develop an understanding of measurement of the value of human resources.
• To equip students with verbal and written skills increasingly expected by employers.

Module Subject

• Introduction to HRM in an international context.
• Examination of specific HR functions.
• Analysis of ‘people measurement' and the role of stakeholders in businesses.
• Development of report writing and presentation skills.

This one semester course has the prime aim of providing students with analytical skills essential for high-level employment in a rapidly changing business world. As such, it has the following objectives:-

• To develop a framework for strategic planning in a global context.
• To acquaint students with technological, economic and social factors affecting strategic issues in the wider international business environment.
• To acquaint students with strategic issues of businesses operating in an international context.
• To equip students with verbal and written skills increasingly expected by employers.

Module Subject

• Focus on international economic and managerial trends.
• Economic and managerial analysis of issues affecting ‘global' companies.
• Change management and the impact of management decisions upon local issues in specific geographical areas.
• Development of report writing and presentation skills.

This course provides an overall understanding of supply chain management processes by mapping the channels of goods and information flows. The course objective is to outline the complex planning and management coordination of all key areas of supply chain from purchasing materials to serving customer and consumer needs. It also gives an insight to the planning and decision making mechanism within and among these fields. On the lectures, the following topics are discussed in details:

1. Supply Chain Management: definition: review of key components and processes
2. Supply Chain Planning Activities
3. Structure of Advanced Planning Systems
4. Strategic Network Planning
5. Demand-, Master and Production Planning
6. Demand Fulfillment and Available-to-Promise
7. Purchasing and Material Requirement Planning
8. Distribution and Transportation planning
9. Coordination and Integration
10. Collaborative Planning
11. Data and System support to Supply Chain Planning
12. Measuring Supply Chain effectivenes

Seminar:
The class  focuses on examining the practical applications and specific features of Planning of certain industries such as Pharmaceutical, Food & Beverages, Packaged Goods Industry, Computer Assembly, Semiconductor Manufacturing. The seminar will build a frame on how to analyze, evaluate and improve the effective flow of supply chain.

Module Subject

The aim of the subject is to examine the role of International Accounting Systems and to help students undertstand the importance of the harmonization procedure.

Module Subject

Introduction: International Accounting Systems: IAS/IFRS and USGAAP. Organizations of standard-setting and supervision. Harmonization procedures in International Accounting.

IAS/IFRS Framework and Standards: Presentation of Financial Statements, Accounting Policies, Inventories, Poperty, Plant and Equipment.

Module Subject

Business Communication

1. Main types of persons in organizations
2. Verbal- and non-verbal communication in human connections, especially in business situations
3. Communication in profit-orientated organizations
4. Communication between profit-orientated organizations
5. Frequently used forms of business letters
6. In- and outdoor trainings in business area

Module Subject

Verhalten in Organisationen

1. Kommunikation in Organisationen. Psychologischer vertrag und Sozialisation
2. Konflikten und Management.
3. Vertrauen

Die Relevanz von Vertrauen. Begriffe. Empirie des Vertrauens.
Vertrauen und Wirtschaft.

4. Macht

Begriffe. Machttheorien. Macht und Führung.

5. Gruppendynamik. Teambildung. Möglichkeiten und Schranken
6. Organisationskultur. Kulturkonzepten. Managementforschungen und anwendungversuchen.
7. Persöhnlichkeit und Arbeitsverhalten. Persönlichkeitsteorien. Die „Big Five” der Persönlichkeit.
8. Motivation. Theorien.
9. Leadership – Theorien.

Module Subject

• The economics of climate change and the social cost of carbon
• Climate change: obstacles to an international agreement and the introduction of ETS
• World trade and the environment (how the WTO deals with the problem)
• Environmental policies in the EU
• Integrating the environmental policy into economic policies: environmental programmes, finances, instruments
• Environmental taxation and energy taxes in OECD countries
• Ecological tax reform in Western Europe
• The environment friendly consumption
• The liberalization of the energy industry and its effects on the environment
• The problem of renewables
• The new energy policies of the European Commission
• Is mobility sustainable? the social balance of road transport and its budget relations
• User surpluses and negative externalities in road transport
• Environment friendly solutions in agriculture, regional development and nature conservation

Module Subject

I. The development of cohesion policy in the European Union  4
The origin of European regional policy         
Reasons for a European social policy          
Economic and social cohesion           
The Nomenclature of Territorial Units for Statistics (NUTS)
Reform of the Structural Funds
The second and third CSF cycles
II. Results and challenges in the cohesion policy
Cohesion reports 
Third Cohesion Report: Situation and trends
The impact of Member States policies and of the Community policies on cohesion
Added value of cohesion policy
III. Employment policy and the Lisbon Strategy
Employment policy in the Amsterdam Treaty
Working together for growth and jobs: the Lisbon Strategy
IV. Regulation of the cohesion policy between 2007 and 2013
Cohesion policy, agricultural policy and rural development
The priorities of cohesion policy
Programming, management, monitoring and control
New regional policy instruments and financial engineering
V. Hungarian cohesion policy
Institutional system of regional development
Pre-accession aids and the First National Development Plan
The Second National Development Plan

Module Subject

The Trade and Development Policy of the EU
     Export, import regime, protective measures
     Intertwining of Trade and Development Policy
     Customs union and customs
           Formation, regulation of the customs union
Regulation of the Internal Market
     Formation of the Internal Market
     Development of the four freedoms
     Discussion of certain priority Internal Market Policies
Competition policy of the EU
     Fundamentals of economic theory
     Rules on competition realised in practice
     Rules on competition concerning companies and Member States
Case study regarding the liberalisation of service sector and its competition influencing background, through a local example.
Industrial Policy – management of micro-sphere – in the EU
     Formation and present scope for action of the Industrial Policy

Module Subject

Module Subject

Module Subject

1. The basics of public finance theory
2. The basics of economic integration. Customs policy in the EU
3. The history of the Community Budget. Expenditures and revenues.
4. The budgetary process and its execution. Auditing the budget
5. The 2007-2013 budget in numbers
6. Fighting against fraud. The European Anti-fraud Office
7. The history of European tax harmonization. Harmonizing direct and indirect taxes
8. Public procurement policy

Module Subject

Basics of project management.
Concept of project and project management. Basic management activities in project management. Special aspects of donor-financed projects.
Project Cycle Management (PCM).
Principles of grants through the Structural Funds. Programmes and projects. Elements of the project cycle. Essentials of PCM. Methodology of PCM, applied techniques (problem tree, objective tree, activity tree). The Logical Framework Matrix (Logframe) as a tool for project planning (lines, columns, how to use the matrix). The project fiche.
Implementation of projects.
Planning of activities. Planning and management of human resource. Communication thoughout the life of the project. Activities of the project manager in implementation: professional and administrational tasks. Closing of projects.
Basic activities in EU-funded projects.

Module Subject

1. Research and development policy of the EU

Way to the Lisbon Strategy and beyond. Scientifis area focuses in the early R&D policy. R&D framework programmes. Answers to the challenges of the 21st century: the European Research Area. Competitiveness and Innovation Programme – CIP (2007-2013)

2. EU level organisation, governing and support of R&D

Institute for Trade, Research and Energy (ITRE); DG Research; European Innovation Agenca; COST: cooperation in scientific and technology research. Science and technology alternatives: a STOA; Support to innovative SMEs: the PAXIS initiative

3. Institutions of the common R&D

Consortia, Cooperations, the Joint Research Centre (JRC). Utilisation of research results: the IRC network

4. Research information and statistics

The CORDIS portal; Innovation „scoreboard”; Innobarometer

5. Researchers’ mobility programmes

Concept of researchers’ mobility; Development of mobility programmes; the Marie Curie Action; the Researchers’ Mobility Portal

6. Protection of research results