Course descriptions for ERASMUS students
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| Course Code | XSE031-13C126 |
| Module | |
| Title: | Marketing Channels |
| Teacher: | Balázs RÉVÉSZ |
| Contact | |
| Level | BA |
| Termin | FALL |
| Module Aims |
The aim of the module is to examine the role of the marketing channels in the field of marketing activities, and to develop students problem solving abilities in distribution activities, especially in the fields of international distribution. |
Module Subject |
Growing importance of marketing channels, the marketing channel definition, the role of distribution policy. The channel participants. Developing the marketing channels, strategy, design, selecting the channel members. Managing the marketing channels, motivating and evaluating the channel members. Product issues, logistics and distribution in marketing channels, pricing and promotion. Retailing, wholesaling, electronic marketing channels, direct marketing, international channel perspectives. |
| Number of Credits | 5 |
| Course Code | XSE031-10A312 |
| Module | |
| Title: | Environmental Policy of the EU |
| Teacher: | Anita PELLE |
| Contact | |
| Level | BA |
| Termin | FALL |
| Module Aims |
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy. |
Module Subject |
Development of environmental protection, institutionalisation of environmental policy. (Antecedents, 1960s, UN world conference, European Economic Community.) Towards a common European environmental policy. (Action Programmes I-II-III: principles, major results. Single European Act, insitutional background of the common environmental policy.) The theory of sustainable development and its appearance in the common European environmental policy. (The Brundtland Report, UN conferences, Sustainable Development Strategy of the EU.) Action Programmes of the common environmental policy. (Action Programmes IV-V-VI. as tools in favour of sustainable development and against climate change. The European Environment Agency in service of the common environmental policy.) Sectoral legislation. (Noise, water, air, soil protection, nuclear energy, chemicals and industrial activities, waste, nature and biodiversity.) Industry and energy in EU environmental policy. (Industry and environment, energy as a resource, environmental aspects of energy production and consumption. Energy policy and climate change.) Financing the common environmental policy. (Direct programmes. Financing through other policies. Credits and loans of the EIB.) Hungary’s participation at the common environmental policy. (Hungary’s environmental accession to the EU. Hungary and the renewble energy sources.) |
| Number of Credits | 3 |
| Course Code | XSE031-12C205 |
| Module | |
| Title: | European Economic and Monetary Union |
| Teacher: | Péter HALMOSI/Gábor KISS |
| Contact | |
| Level | BA |
| Termin | FALL |
| Module Aims |
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy. |
Module Subject |
1. Basics of monetary cooperation and integration 2. The Treaty of Rome 3. 1968: The establishment of the Common Agricultural Policy and the Customs Policy of the EU. The Werner Plan. 4. Oil crises in the 1970s. Devaluation of the dollar, exchange rate fluctuations and enlargement, Attempt for harmonizing national currency policies. The European Monetary System. 5. Changes in the world economy: deepening of cross-country cooperations. The Treaty of Maastricht. 6. Stages of Economic and Monetary Union. Introduction of the euro (1999-2002). 7. Monetary integration in operation. 5 years of experience of the euro (1999-2004). Change of paradigm: enlargement instead of deepening. 8. The euro in international role. Connection among euro, dollar and yen. Is it possible for Asia to follow the example of the EU? The role of China in future’s currency system. 9. Effect of fundamentals of the dollar on international currency system and the exchange rate of the euro. 10. Harmonizing monetary and fiscal policy. Which countries and why did not fulfill the Maastricht covergence criteria? 11. Demography as a balancing factor of the budget. Europe in a double trap. The enlargement of the EU in 2004 and 2007. Characteristics of the enlarged EU. Entry of Slovenia into the euro-zone. |
| Number of Credits | 5 |
| Course Code | XSE031-10A311 |
| Module | |
| Title: | Cohesion Policy of the EU |
| Teacher: | Beáta FARKAS |
| Contact | |
| Level | BA |
| Termin | FALL |
| Module Aims |
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy. |
Module Subject |
I. The development of cohesion policy in the European Union 4 The origin of European regional policy Reasons for a European social policy Economic and social cohesion The Nomenclature of Territorial Units for Statistics (NUTS) Reform of the Structural Funds The second and third CSF cycles II. Results and challenges in the cohesion policy Cohesion reports Third Cohesion Report: Situation and trends The impact of Member States policies and of the Community policies on cohesion Added value of cohesion policy III. Employment policy and the Lisbon Strategy Employment policy in the Amsterdam Treaty Working together for growth and jobs: the Lisbon Strategy IV. Regulation of the cohesion policy between 2007 and 2013 Cohesion policy, agricultural policy and rural development The priorities of cohesion policy Programming, management, monitoring and control New regional policy instruments and financial engineering V. Hungarian cohesion policy Institutional system of regional development Pre-accession aids and the First National Development Plan The Second National Development Plan |
| Number of Credits | 5 |
| Course Code | XSE031-11C212 |
| Module | |
| Title: | Project Management in the EU |
| Teacher: | Gábor KISS |
| Contact | |
| Level | BA |
| Termin | FALL |
| Module Aims |
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy. |
Module Subject |
Basics of project management. Concept of project and project management. Basic management activities in project management. Special aspects of donor-financed projects. Project Cycle Management (PCM). Principles of grants through the Structural Funds. Programmes and projects. Elements of the project cycle. Essentials of PCM. Methodology of PCM, applied techniques (problem tree, objective tree, activity tree). The Logical Framework Matrix (Logframe) as a tool for project planning (lines, columns, how to use the matrix). The project fiche. Implementation of projects. Planning of activities. Planning and management of human resource. Communication thoughout the life of the project. Activities of the project manager in implementation: professional and administrational tasks. Closing of projects. Basic activities in EU-funded projects. Monitoring. Financial and physical monitoring, levels and types. The importance of indicators in project management, SMART indicators. Types of indicators (input, output, result and impact indicators). Basic indicators under certain priorities. Reasons for controlling, inner and outer control. Evaluation activities, types of evaluation (ex-ante, interim and ex-post evaluation). |
| Number of Credits | 5 |
| Course Code | XSE031-10A309 |
| Module | |
| Title: | Economies, Societies and Civilizations (12th-19th centuries) |
| Teacher: | Lajos Rácz |
| Contact | |
| Level | BA |
| Termin | FALL |
| Module Aims |
1. Brief introduction to the course: The course focuses on two historical processes: partly the evolution of the world economy system and to some extent the changes and modernization of European society from late Middle Ages to the end of the 19th centur |
Module Subject |
|
| Number of Credits | 5 |
| Course Code | VOXSE011-10B106, XSE011-10B107 |
| Module | |
| Title: | Verhalten in Organisationen |
| Teacher: | Éva MÁLOVICS |
| Contact | |
| Level | BA |
| Termin | FALL |
| Module Aims |
Verhalten in Organisationen 1. Kommunikation in Organisationen. Psychologischer vertrag und Sozialisation 2. Konflikten und Management. 3. Vertrauen Die Relevanz von Vertrauen. Begriffe. Empirie des Vertrauens. Vertrauen und Wirtschaft. 4. Macht Begriffe. |
Module Subject |
Verhalten in Organisationen 1. Kommunikation in Organisationen. Psychologischer vertrag und Sozialisation 2. Konflikten und Management. 3. Vertrauen Die Relevanz von Vertrauen. Begriffe. Empirie des Vertrauens. Vertrauen und Wirtschaft. 4. Macht Begriffe. Machttheorien. Macht und Führung. 5. Gruppendynamik. Teambildung. Möglichkeiten und Schranken 6. Organisationskultur. Kulturkonzepten. Managementforschungen und anwendungversuchen. 7. Persöhnlichkeit und Arbeitsverhalten. Persönlichkeitsteorien. Die „Big Five” der Persönlichkeit. 8. Motivation. Theorien. 9. Leadership – Theorien. |
| Number of Credits | 1+1 |
| Course Code | XSE041-23C205 |
| Module | |
| Title: | International Human Resource Management MA |
| Teacher: | Eszter MEGYERI |
| Contact | |
| Level | MA |
| Termin | FALL |
| Module Aims |
This one semester course has the prime aim of providing studentswith ‘people' skills essential for high-level employment in a rapidly changing business world. As such, it has the following objectives:- * To acquaint students with HR issues typically found in international organisations. * To develop an awareness of ethical issues relating to business conduct in various countries. * To develop an understanding of measurement of the value of human resources. * To equip students with verbal and written skills increasingly expected by employers. |
Module Subject |
* Introduction to HRM in an international context. * Examination of specific HR functions. * Analysis of ‘people measurement' and the role of stakeholders in businesses. * Development of report writing and presentation skills. |
| Number of Credits | 4 |
| Course Code | XSE051-23C111 |
| Module | |
| Title: | Agricultural Policy of the EU |
| Teacher: | Iván BENET |
| Contact | |
| Level | MA |
| Termin | FALL |
| Module Aims |
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy. |
Module Subject |
1. Main characteristics of agriculture and food industry of the EU. 2. World trade of agricultural products. The present trade liberalisation negotiations carried out in the framework of WTO. 4. The establishment of the Common Agricultural Policy (CAP). Treaty of Rome. Main objectives. The Mansholt Plan (1968). 5. The Agricultural Policy of the EU following Mansholt. The content related elements of the Mac Sharry reform. AGENDA 2000 as CAP reform. Rural development as pillar II of CAP. 6. 50 years of CAP. 7. Main characteristics of the Hungarian agricultural policy 1945-2005. Main characteristics of the Hungarian agricultural accession. Program of the Hungarian rural development. (2007-2013) 8. Sectoral connections of agriculture in the economy of the Member States of the European Union. 9. Structural profile of the food industry and food retail trade sector of the European Union. 10. Aim and justification of food regulation. 11. Conformity of food regulation with EU law. 12. Compulsory EU regulations in the practice of food production and trade. 13. Food security in focus. Risk analysis and monitoring system, operation of the EU level alart system. |
| Number of Credits | 5 |
| Course Code | XSE031-23D101 |
| Module | |
| Title: | Research and Development in the EU |
| Teacher: | Anita PELLE/Norbert BUZÁS |
| Contact | |
| Level | MA |
| Termin | FALL |
| Module Aims |
Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy. |
Module Subject |
1. Research and development policy of the EU Way to the Lisbon Strategy and beyond. Scientifis area focuses in the early R&D policy. R&D framework programmes. Answers to the challenges of the 21st century: the European Research Area. Competitiveness and Innovation Programme – CIP (2007-2013) 2. EU level organisation, governing and support of R&D Institute for Trade, Research and Energy (ITRE); DG Research; European Innovation Agenca; COST: cooperation in scientific and technology research. Science and technology alternatives: a STOA; Support to innovative SMEs: the PAXIS initiative 3. Institutions of the common R&D Consortia, Cooperations, the Joint Research Centre (JRC). Utilisation of research results: the IRC network 4. Research information and statistics The CORDIS portal; Innovation „scoreboard”; Innobarometer 5. Researchers’ mobility programmes Concept of researchers’ mobility; Development of mobility programmes; the Marie Curie Action; the Researchers’ Mobility Portal 6. Protection of research results Basics of patenting; International framework of modern patenting; European Patent and the EPO; Industrial property rights: the IPR Helpdesk; IPR information at Esp@cenet |
| Number of Credits | 3 |
| Course Code | XSE031-23D102 |
| Module | |
| Title: | EU Social and Employment Policy |
| Teacher: | József HAJDÚ |
| Contact | |
| Level | MA |
| Termin | FALL |
| Module Aims |
1. Milestones in the formation of European social law 2. Coordination of social security systems of the European Union 3. Bilateral agreements 4. Multilateral agreements 2.1. International Labour Organisation 2.2. Council of Europe 5. Supranational law 6. |
Module Subject |
|
| Number of Credits | 5 |
| Course Code | to be reviewed for 2010 fall |
| Module | |
| Title: | Environmental Policy -Green Economic Policy |
| Teacher: | Károly KISS |
| Contact | Károly KISS |
| Level | MA |
| Termin | FALL, 2009 only |
| Module Aims |
This discipline presents the environment friendly alternatives to the traditional, growth oriented economic policies which are based on consumption. These alternatives are examined on global, European, national and industrial levels. The fields and industries discussed are consumption, energy and transport sectors, agriculture, regional development and nature conservation. At the same time, instruments of environmental policy, which help to realize the green economic goals, are also discussed in detail. |
Module Subject |
* The economics of climate change and the social cost of carbon * Climate change: obstacles to an international agreement and the introduction of ETS * World trade and the environment (how the WTO deals with the problem) * Environmental policies in the EU * Integrating the environmental policy into economic policies: environmental programmes, finances, instruments * Environmental taxation and energy taxes in OECD countries * Ecological tax reform in Western Europe * The environment friendly consumption * The liberalization of the energy industry and its effects on the environment * The problem of renewables * The new energy policies of the European Commission * Is mobility sustainable? the social balance of road transport and its budget relations * User surpluses and negative externalities in road transport * Environment friendly solutions in agriculture, regional development and nature conservation |
| Number of Credits | 4 |
| Course Code | XSE031-10B305-2 |
| Module | |
| Title: | Business Communication |
| Teacher: | Zoltán NYÍRY |
| Contact | |
| Level | BA |
| Termin | SPRING |
| Module Aims |
Get to know main concepts, ideas and categories of modern communication process of business life. Handling main types of persons in organizations. Using verbal- and non-verbal communication in human connections. Main concepts and categories of communication in organizations. Types of communication between organizations. Get to know frequently used business letters. Knowing about in- and outdoor trainings in business area. |
Module Subject |
Business Communication 1. Main types of persons in organizations 2. Verbal- and non-verbal communication in human connections, especially in business situations 3. Communication in profit-orientated organizations 4. Communication between profit-orientated organizations 5. Frequently used forms of business letters 6. In- and outdoor trainings in business area |
| Number of Credits | 2
|
| Course Code | XSE021-11C116, XSE011-11C117 |
| Module | |
| Title: | International Human Resource Management BA |
| Teacher: | Eszter MEGYERI |
| Contact | |
| Level | BA |
| Termin | FALL |
| Module Aims |
* To acquaint students with HR issues typically found in international organisations. * To develop an awareness of ethical issues relating to business conduct in various countries. * To develop an understanding of measurement of the value of human resources. * To equip students with verbal and written skills increasingly expected by employers. |
Module Subject |
* Introduction to HRM in an international context. * Examination of specific HR functions. * Analysis of ‘people measurement' and the role of stakeholders in businesses. * Development of report writing and presentation skills. |
| Number of Credits | 5 |
| Course Code | XSE031-13C127 |
| Module | |
| Title: | Introduction to Consumer Behaviour |
| Teacher: | Balázs RÉVÉSZ |
| Contact | |
| Level | BA |
| Termin | SPRING |
| Module Aims |
The aim of the module is to examine the consumer buyer behaviour and the major factors influencing the buyer behaviour in order to be able to use the knowledge in planning and managing market offerings. |
Module Subject |
1. A model of consumer behaviour 2. The major factors influencing buyer behaviour (cultural, social, personal, psychological factors) 3. the processes of perception and learning 4. the role of motivation, attitudes, personality 5. the different decisions |
| Number of Credits | 3 |
| Course Code | XSE021-13C313 |
| Module | |
| Title: | Risk communication |
| Teacher: | Beáta VAJDA |
| Contact | |
| Level | BA |
| Termin | SPRING |
| Module Aims |
The aim of this course is to provide students with insights into theoretical and practical approaches of risk, perception of risk and risk communication. After lectures and discussion of the topic, the students will have to solve and present a risk communication case in groups. |
Module Subject |
|
| Number of Credits | 2 |
| Course Code | XSE031-12C310 |
| Module | |
| Title: | Complexities on the Capital Market |
| Teacher: | Gábor KISS |
| Contact | |
| Level | BA |
| Termin | FALL |
| Module Aims |
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Module Subject |
|
| Number of Credits | 3 |
| Course Code | |
| Module | Commerce and Marketing |
| Title: | The Psychology of Money |
| Teacher: | Beáta VAJDA |
| Contact | |
| Level | BA |
| Termin | ALL |
| Module Aims |
The aim of the module is to provide students with a comprehensive insight into what psychologists, economic psychologists and behavioral economists think about the topic of money, as well as to facilitate their awareness on how money affects different aspects of life. |
Module Subject |
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| Number of Credits | 5 |